Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. They are known for innovative products with enhanced functionality and a futuristic philosophy.
The supercool Zub Zirc model features a silk screen printed Hello Kitty graphic on a one-piece black polyurethane band with Nooka’s patented Zirc display.
The 12 dots arranged in a circle on the left mark the hours – the darkened dots are what represent the time. A horizontal row along the bottom of the face displays the minutes and a small window on the right-hand side counts the seconds.
The limited edition ZenH features Nooka's patented ZenH display with a silk screen printed Hello Kitty graphic on the face with a stainless steel case, mineral crystal lens and a black Italian leather band.
This special timepiece is read by using the top two rows for the current hours, while in the third row it displays minutes and the fourth row features the seconds.