Happy Birthday Badtz-Maru (XO)!
Not only is he celebrating his 20th anniversary, it's also April Fools' Day. Badtz-Maru has already pulled some pranks on Hello Kitty and Sanrio on Facebook, but stay on the look out on his Facebook page…read more
Thank you to everyone that entered the Sephora Hello Kitty Tokyo Pop Beauty Photo Contest on Hello Kitty's Facebook page! We had a blast going through entries and checking out everyone's super kawaii style. Our guest judge, Danica Lo…read more
Build a supercute town and watch it grow in Hello Kitty Kawaii Town!
Complete quests to gain rewards!
Watch your garden grow with Hello Kitty and her Sanrio friends!
The more kawaii your town is, the more Sanrio characters come …read more
Want to win a sweet My Melody gift set?
Snap a picture of your favorite My Melody product or collection and share it with us on Facebook from your desktop using our Friend Photo App! Click here to go …read more
Join Hello Kitty on an amazing safari adventure! This wild collection features Hello Kitty as a monkey, panda, elephant, giraffe and even a pink leopard!
Explore the collection now at Sanrio.com and select Sanrio Boutique stores. …read more