We are super excited to announce our partnership with Capcom to create a Hello Kitty x Street Fighter collection!
Just announced at Comic-Con, the super collab will feature Hello Kitty dressed in the distinct costumes of characters from the classic …read more
The Sanrio x Yogurtland collection has officially launched!
Now in addition to super yummy yogurt, you can snap up these supercute limited edition Sanrio goodies available only at participating Yogurtland locations!
If that isn’t sweet enough for ya, you’ll can …read more
Hello Kitty Loves Animals BLOTz – our newest Mimobot collab!The Hello Kitty Loves Animals BLOTz MIMOBOT USB flash drives will be available as a blind box assortment – meaning what you get will be a surprise! Each mystery box …read more
Well, it’s been a fun sweepstakes, friends! Here’s our final list of winners for the Hello Kitty x tokidoki travel bag.
Thanks to everyone who entered by signing up for Hello Kitty’s Sweet Happy News. You’re all winners to us …read more
We are loving the Hello Kitty x BabyLegs collection so much! They’re so versatile and stylish!
Not only are they a fashionable alternative to tights, they can provide lightweight sun protection in the summer months!
You can even wear them …read more
Gear up for the Back-to-School time with Sanrio!
Lug all your books around in supercute style with these Hello Kitty backpacks!
You can also sport a backpack of some of your other fave Sanrio characters!
Lunch time is fun time …read more
We had the toughest time choosing a winner for the Hello Kitty Dress- Me Plush contest – so we picked some honorable mentions to receive a special surprise!
Congrats to Samantha Dyer, Florence Anne Romero Cadiz and Emily Chow from …read more
There’s only a few more days left for the Hello Kitty x Tokidoki travel bag sweepstakes! Click here to sign up – the contest ends on July 19th!
Here is the list of this week’s winners:
7/9 – Maricruz Reyes…read more
Yay! Here are the winners of the Hello Kitty Dress-Me plush contest!
The winner for the 12 and under age division is Ester for her adorable Hello Kitty mermaid outfit!
And the winner for the 13 and over age division …read more